Del
Norte Marketing has been in existence for over thirty years.
Throughout its existence it has been a distributor for several lines of
wine as well as many beer brands, many of which include E&J Gallo,
Sebastiani, American Wines, Wine World, Riuniti/Banfi, Pacifico Beer,
Shiner Bock, Moretti, Anchor Steam, Sapporo, and Asahi Beers.
The company is currently under the ownership of Carlos Cervera and
primarily distributes the products of The E&J Gallo Winery, United
States Beverage, Roswell H2O, Mezcalero, and Sotol.
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The
Cervera Family
Three Generations of Excellence
(Left to
Right) Grandfather - Ricardo Cervera, Ricardo Cervera, Tessie
Cervera Hernandez,
Carlos Cervera Jr., Carlos Cervera Sr.
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I
n January 2007 Del Norte began
construction on Cervera Bottling Company and will launch its Mountain
Star Water in summer 2007.
Jose Luis Rosales, Irene
Rosales(daughter of Ricardo), Ricardo Cervera.
M
ission Statement
To put each and every one of our products that we represent in front of
the consumers through maximizing sales, distributing efficiently, and
providing the best possible service to our customers.
Company
Vision
Del Norte Marketing strives to be a leading beverage distributor of a
diverse and strong portfolio of products for the El Paso Market. This
is done by creating a unique sales approach for each of the products Del
Norte represents, building on supplier/distributor relationships,
valuing the efforts of employees, fully adopting a customer-first
approach, and continually implementing new technology and equipment that
will allow for a more efficient way of doing business.
Company
Values
Del Norte values the importance of teamwork
between and amongst sales staff, office staff, and warehouse staff.
Del Norte Marketing values the impact of the
family as they continually and unconditionally contribute to the success
of the organization.
Del Norte Marketing values each one of the products that it represents
by recognizing each one as unique and independent.
Del Norte Marketing values the strong supplier relationships that have
been formed throughout the years and the new ones that are to come.
Del Norte Marketing values the satisfaction of all of its customers as
Del Norte attempts to provide the best possible service.
Del Norte Marketing values the continuing of education, training, and
incorporation of new technology to equip all employees with the
necessary means to perform successfully.
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